PlaxonicPlaxonic logoPlaxonic logo
Digital Marketing / Automation & Analytics / Analytics & Growth Intelligence

Stop Guessing.
Start Knowing.

Most teams drown in dashboards but starve for answers. We turn scattered data into one clear source of truth — and turn that truth into the decisions that compound your growth.

How We Measure
1
source of truth
100%
decisions backed by data
0
vanity metrics
ActivityActivity iconActivity iconGrowth Overview
Live · last 90 days
Dollar SignDollar Sign iconDollar Sign icon
$1.28M
Revenue+18.4%
UsersUsers iconUsers icon
3,940
Qualified leads+9.1%
Trending UpTrending Up iconTrending Up icon
4.6%
Conversion+0.8pt
ActivityActivity iconActivity icon
$212
CAC-14%
Revenue trendTrending UpTrending Up iconTrending Up icon +42% QoQ
Revenue trend chartAn area chart showing revenue rising over the last 90 days.An area chart showing revenue rising over the last 90 days.
Metrics That Matter

We Trade Vanity Metrics For Ones That Move Money.

A dashboard full of impressive-looking numbers is easy to build and useless to act on. We swap the metrics that flatter you for the ones that actually forecast growth.

01Pageviews
Revenue per session

Traffic feels good. Revenue pays the bills.

02Followers
Qualified pipeline

An audience only matters if it converts.

03Open rate
Influenced revenue

Opens don't buy. We follow the money.

04Bounce rate
Intent & drop-off points

Not a number to fear, a map of what to fix.

05Total leads
Cost per qualified lead

Volume is cheap. Quality is the metric.

The Framework

One North Star, Wired To Every Driver.

Before we touch a dashboard, we build your metric tree — a single guiding number, broken down into the levers your team can actually pull. Every report ladders back up to it.

StarStar iconStar iconNorth Star
Sustainable Revenue Growth
MegaphoneMegaphone iconMegaphone iconAcquisition

Getting the right people in the door, efficiently.

Cost per qualified lead
Channel-level ROAS
Mouse Pointer ClickMouse Pointer Click iconMouse Pointer Click iconConversion

Turning attention into revenue at every step.

Funnel conversion rate
Revenue per session
RepeatRepeat iconRepeat iconRetention

Keeping and growing the customers you win.

Net revenue retention
Repeat purchase rate
Single Source Of Truth

Every Source, Speaking One Language.

Your data lives in a dozen tools that don’t talk to each other. We connect them into a unified layer, so one number means the same thing everywhere — no more arguing about whose spreadsheet is right.

CheckCheck iconCheck iconGA4 & web analyticsbehavior
CheckCheck iconCheck iconCRM & sales pipelinerevenue
CheckCheck iconCheck iconAd platforms (Meta, Google)spend
CheckCheck iconCheck iconProduct & app eventsusage
CheckCheck iconCheck iconEmail & lifecycle toolsengagement
CheckCheck iconCheck iconSupport & reviewssentiment
6+platforms unified into one governed, trusted dataset
Unified analytics dashboards on a screen
Unified layer
All systems in sync
Live
Attribution

The Last Click Gets The Credit. The Whole Journey Earned It.

Deals are rarely won on one touch. We use multi-touch attribution to see every step that influenced a sale — so you fund what actually works, not just whatever happened last.

22%
MegaphoneMegaphone iconMegaphone icon
Paid ad
first touch
14%
File TextFile Text iconFile Text icon
Blog post
educated
12%
RepeatRepeat iconRepeat icon
Retargeting
re-engaged
27%
MailMail iconMail icon
Nurture email
warmed
25%
PhonePhone iconPhone icon
Sales call
closed
TrophyTrophy iconTrophy icon
Closed — $48,000 deal
Credit shared across all 5 touches, not just the last
+31%
smarter budget reallocation
A growth team reviewing analytics together
LightbulbLightbulb iconLightbulb iconInsight brief
Alert CircleAlert Circle iconAlert Circle icon

Mobile checkout loses 41% of users at the shipping step.

Arrow RightArrow Right iconArrow Right icon

Surface the free-shipping threshold earlier in the flow.

Trending UpTrending Up iconTrending Up icon Projected+$18k / mo
Insight To Action

We Don’t Just Report. We Tell You What To Do.

A dashboard shows you what happened. Our job is to explain why, and what to do about it. Every reporting cycle ends with prioritized, plain-English recommendations tied to projected impact — not a wall of charts left for you to decode.

01
We surface the signal

The one number that changed and actually matters this week.

02
We explain the cause

The behavior or channel driving it, in language your whole team gets.

03
We recommend the move

A specific, prioritized action with the upside quantified.

The Results

From Blind Spots To A Clear Line Of Sight.

When measurement is done right, everything downstream gets faster and sharper. This is the shift our clients feel within the first quarter.

3.1xmore marketing-sourced pipeline, from the same spend
Time to build a report
3 daysArrow RightArrow Right iconArrow Right icon4 hours
-94%
Customer acquisition cost
$340Arrow RightArrow Right iconArrow Right icon$212
-38%
Marketing-sourced pipeline
$1.1MArrow RightArrow Right iconArrow Right icon$3.4M
+3.1x
Decisions backed by data
~20%Arrow RightArrow Right iconArrow Right icon100%
full

Illustrative figures based on typical engagements. Your baseline and targets are modeled up front, never promised blind.

Why Plaxonic

We Move You Up The Analytics Maturity Curve.

Most agencies stop at pretty reports. We take you all the way from “what happened” to “here’s exactly what to do next” — where analytics actually drives growth.

EyeEye iconEye icon
DescriptiveWhat happened?
SearchSearch iconSearch icon
DiagnosticWhy did it happen?
SparklesSparkles iconSparkles icon
PredictiveWhat will happen?
CompassCompass iconCompass icon
PrescriptiveWhat should we do?
FAQs

Frequently Asked Questions.

Message CircleMessage Circle iconMessage Circle icon

Still have questions?

Our analysts will show you the one dashboard and the three decisions that would move your growth most, first.

Talk to an ExpertArrow Up RightArrow Up Right iconArrow Up Right icon

GA4 is a great data source, but it's only one piece. It can't see your CRM revenue, ad spend, product usage, or offline sales, and on its own it tells you what happened, not why or what to do next. We connect GA4 with the rest of your stack into one trusted view, then turn it into decisions. The tool is the raw material; the intelligence is the work.

Turn Your Data Into Your Edge

Show us your stack and your goals. We'll map where your data is failing you, the metrics you should live by, and the fastest path to decisions you can actually trust. No obligation.